Demand Generation & Bookings Strategy
A 7-pillar strategy to drive year-round bookings, elevate the guest experience, unlock a beloved mascot, and protect the brand integrity that makes Camp DeForest irreplaceable.
Purpose-built events that become calendar must-attends, filling beds on soft nights and generating the earned media that fuels future bookings.
Targeted packages that increase average booking value, extend length of stay, and give travel planners a compelling reason to choose Camp DeForest.
Low-to-medium investment additions that give guests more reasons to stay longer, return sooner, and share what they experience.
The most cost-effective demand generation comes through strategic partnerships. Camp DeForest sits in a rich regional ecosystem, with existing loyalty infrastructure that can be built upon rather than replaced.
Awareness without a conversion path is wasted. These tactics ensure that demand generated by the other pillars flows directly into confirmed reservations.
Marshall the Marshmallow is one of Camp DeForest’s most distinctive and underdeveloped assets. He’s already a character with a world. He just needs a story and a strategy.
This pillar is about protecting something Camp DeForest already has: the trust of an audience that came here specifically to escape the artificial. That trust cannot be taken for granted.
This strategy isn't a rigid checklist; it's a map of possibilities. Every property has different rhythms, and we can dive into any of these pillars in the order that makes the most sense for your team.
Perhaps we start by bringing Marshall the Marshmallow to life, or focus on a deep dive into Content Authenticity. We scale our focus to match your immediate priorities.
Which path should we explore first?